Media creates a lot of value for society; it’s important to pass on that value economically to the hard-working journalists and editors who make it possible for us to read the news every day.
Zette’s job is simply to make that exchange of value easier for consumers to understand and appreciate. At the end of the day, the demand for news already exists—consumers wouldn’t be hitting paywalls otherwise. By making it seamless to pay per article, we’re helping to keep the lights on in newsrooms so that journalists can continue reporting on what matters.
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